First "pop-up" TV ads to debut this season
Posted by Matthew on Tuesday September 17, 2002 @06:39PM
from the unknown dept.
Matthew writes: A new trend in Television advertising is coming soon, designed to eliminate the “TiVo” problem of users fast forwarding past commercials with their Personal Video Recorders (PVRs).
Pop-up adds are computer generated ads that appear on a small portion of the screen in context. For example, if someone is shaving in the show, an ad for razors will pop up.
An episode of Touched By an Angel is being written especially to accomodate ads for the following products:
Always pantyliners, Trojan condoms, Viagra, Nexium, and Claritan. Apparently, the plot has something to do with an overaged Angel trying to earn a different sort of wings while battling persistent heartburn and the onset of seasonal alergies.
There is some concern about these sorts of “stealth” ads being embedded in websites as well.

