SlashNOT

Nomad7674 writes: Hertz rental car filed suit against Apple today alleging that their Megahertz Myth marketing campaign is misleading and damaging to their brand name.
“Hertz is in fact a very large corporation—A Mega corporation, if you will.” stated Hertz Lawyer Eldon Johnson. “Apple’s campaign implies that Mega Hertz is a myth, which could not be farther from the truth. Hertz has approximately 1,900 locations in the United States and approximately 5,100 international locations. We deliver more than 30 million reservations annually. Clearly, Apple’s smear campaign against us is unfounded, egregious, infamous, nefarious, notorious, atrocious, deplorable, heinous, monstrous, outrageous, and preposterous. Frankly, we still don’t know what we’ve done to offend them.”
Apple lawyers counter sued, citing their policy to counter sue immediately irrespective of the facts or merits of the case. They also exploring a counter-suit claiming that the new Volkswagen Beetle, a car rented out by the company, infringes upon the “look-and-feel” of the original iMac, and that the Chevrolet Lumina violates Apple Human Interface Guidelines for automobiles.