Microsoft renames "Blue Screen of Death"

Posted by Matthew on Sunday September 1, 2002 @06:16PM

from the Arrows-by-any-other-name dept.

Microsoft

Microsoft has announced a new name for the infamous Blue Screen of Death. Noting that “Death really isn’t the right metaphor, since your computer really doesn’t cease to exist. Let’s face it, your a hard reset away from a brand new session. That’s why we’ve chosen to rename the ‘BSOD’ to ‘BSOR’–the Blue Screen of Reincarnation. The press release was accompanied by Sting’s Brand New Day during the presentation.

“The Blue Screen of Reincarnation really sends the right message both from an accuracy of analog standpoint and the marketing perspective. We were finding that people really thought the screen caused death, either in them or the PC.” When asked how Microsoft intended to encourage the user base to adopt the new term, considering that they didn’t encourage the use of the old term, the spokesman replied “Oh, it’s in the EULA.”

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