Posted by Matthew on Wednesday November 19, 2003 @05:16AM
from the it-only-seems-like-noise dept.
Monte writes: SETI@NO_SPAMHome, the Berkeley project that searches for extra terrestrial intelligence by harnessing unused compute cycles on home computers, has announced a joint venture with Starbucks to harness unused brain power.
Howard Shultz, Chairman and Chief Global Strategist for Coffee at Starbucks explains: “We’ve genetically engineered a special strain of Coffee that allows us to tap into the 90% of human potential that is unused. Participants simply drink a Venti cup of our new ‘Andromeda Strain’ in the morning while staring at the specially programmed monitors in the coffee shop. What looks like random noise to everyone else is, in fact, sampled intergalactic noise picked up at the Aracebo Telescope on Puerto Rico.”
“During the day, without concentrating on it, their minds will find patterns in the noise if they exist. Then, they simply stop in again on the way home for another cup, and we analyze their idle chatter with friends to find these patterns.
For example, a person might say ‘Joanie, that dress is the cutest! All your base are belong to us! Where did you get it?’, which would alert our scientists to take a hard look at the sample data that was downloaded into this participant’s brain.