Has product placement gone too far?
Posted by Michael on Wednesday November 27, 2002 @01:01AM
from the I-only-made-up-one-of-these dept.
Michael writes: Just how much product placement will movie audiences tolerate? While watching the new James Bond Movie I was only mildly annoyed by the carefully concealed advertisements for Ford and Aston Martin cars, Norelco shavers, Omega watches, and British Airways, but it turned out these were only the tip of the iceberg.
Other sponsors placing products in the film include Sony, Ericsson, Heineken, Samsonite, Finlandia Vodka, Pepsi, Ski-Doo, and even St. Mary’s Hospital.
The most ridiculous part turned out to be the 10-minute Segway scooter chase scene at the climax of the film. Sure, Bond’s souped-up Segway was impressive, but its top speed was still 12.5 MPH, and the entire audience was chanting “Where’s the Aston-Martin?”.